The harm would depend not only on the magnitude of the actual transgression, but also on how many parties would be incentivized to make harm.
I think, going forward, more harm could come out of relatively small scandals.

EA, all a fraud?
Their reputation, now flawed
But can another scandal exceed
The FTX crash's devastating deed?

EA, all a fraud?
Sacrificing morals for cash and applause.
Saviors or imposters? Only time will tell.
But for now, it's just a slickly marketed sell.

EA, all a fraud?
Charity coins tossed and lost abroad
No concrete impact, flush with cash
EA's reputation will surely crash

Related:

How do you measure reputational impact and how do you attribute it to FTX?

As an EA, I never got the sense that EA had a positive reputation to begin with, nor that it necessarily needed one, nor that it ought to have one (how can a "question" have a reputation?).
EA's reputation never should have been associated with FTX, which leads me to think that FTX is mostly being used as a proxy discourse for a pre-existing conflicts that aren't being stated outright. Leftists hated EA because it dealt with money, and FTX crashing didn't give them a reason to associate EA more with money. Crypto hated EA because it dealt with morality, and FTX didn't give them a reason to associate EA more with morality.
There's an interesting question, though: Did anyone become a leftist or an egoist as a result of FTX? It's possible!

Subsidized 2000M$.

@DeanValentine 5000M$ actually.